Saban Brands to Launch Vortexx on The CW
Brand-New National Kids Television Programming Block will deliver high-impact action, exciting adventure and laugh-outloud comedy, premiering on TVs everywhere, Saturday, Aug. 25
LOS ANGELES (July 12, 2012) – Saban Brands wants kids everywhere to step into Vortexx, a power-packed broadcast television and online destination for action, adventure and comedy entertainment that was unveiled today. Vortexx brings all new energy to Saturday morning television with its new five-hour programming block on The CW Television Network. Vortexx will launch with online (www.myvortexx.com coming soon) and mobile offerings making Vortexx available to kids whenever and wherever they are. The television premiere of Vortexx on The CW Television Network will be Saturday, August 25.
“Vortexx will be an entirely new platform for action-adventure fans. It will give them more of what they want on TV and online than any other source,” said Elie Dekel, President, Saban Brands. “Vortexx will be the new maverick in kids entertainment – delivering a high-energy entertainment destination that delivers action and comedy unlike any other.”
Vortexx will be a multi-platform entertainment brand destination that engages kids through well-established properties, and provides them with a single source for entertaining content, activities and more. The nationally-broadcast channel will be anchored by key franchises such as Power Rangers and Yu-Gi-Oh!, in addition to other marquee, soon-to-be-announced action/adventure and comedy shows. The brandnew programming block will air on all CW affiliated stations nationwide, Saturday mornings from 7 a.m. to noon.
“Vortexx will have the shows that our audience knows and loves, with a mix that is very different from anything else – a programming lineup that features electrifying moments of action and humor, and stories that feature characters that are larger than life, but also very relatable,” said Dekel. “And when you consider the fact that Vortexx will be so much more than a broadcast outlet – delivering what kids want online and on mobile 24/7/365 – this new entertainment venue represents something very exciting for brands and advertisers interested in reaching this audience across 114 million households on-air, and more online and on mobile.”
The announcement of Vortexx, which took place today at San Diego Comic-Con International, continues Saban Brands’ dramatic growth since reacquiring the Power Rangers property in 2010. About to celebrate its 20th season, Power Rangers is the brainchild of Haim Saban.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit www.sabanbrands.com.
About The CW
The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation in 2006. The CW is America’s fifth broadcast network, targeting young adult viewers, specifically young women, 18-34. The CW offers a five-night, 10-hour primetime lineup of original programming that runs Monday through Friday; a one-hour weekday afternoon block; and a five-hour Saturday morning animation block.
Allie Marsh Burson-Marsteller
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